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Vermouth by Style

Unavoidably, this guide is not exhaustive. Many vermouths are regional products that don’t get exported to the U.S., and admittedly, the listings here are biased toward the U.S. marketplace. However, the marketplace is fluid, and we will add more listings as adequate information becomes available.

Thumb.Carpano Classico
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Cocchi Vermouth di Torino
Contratto Rosso

Gancia Rosso
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Vermouth di Torino and other red vermouths in the Torino style

These are the products that are ostensibly both definitive of Torino’s vermouth traditions and closest to (imitative of) the original commercialized, bottled vermouth di Torino (Carpano’s). When a mixed drink recipe specifies “Italian vermouth” or “sweet vermouth”, a product from this style is implied.

Vermouth di Torino has protected designation of origin, but it is not enforced at the behest of the industry, because few brands would meet the requirements. Arguably, this is a supply issue, with international product demand outstripping the wine production capacity of the region. One example that arguably meets the designation of origin is Cocchi Vermouth di Torino.

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Vermouth amaro (Vermouth con bitter)

A traditional regional style of flavored vermouth: Vermouth di Torino with added bitters (and added sugar to balance). Adulterating Vermouth di Torino with bitters or vanilla flavoring—almost like a cockail—when drinking it is an Turinese custom almost as old as vermouth itself; this style has bitters built-in.

Punt e Mes dates to around 1867 and is simultaneously amongst the bitterest and sweetest of vermouths. Although it is not typically described or marketed as such, Punt e Mes can be thought of as a bottled vermouth cocktail. Punt e Mes is Carpano's top-selling vermouth.

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Vermouth alla vaniglia

A traditional regional style of flavored vermouth: Vermouth di Torino with added vanilla flavoring. Adulterating Vermouth di Torino with bitters or vanilla flavoring—almost like a cockail—when drinking it is an Turinese custom almost as old as vermouth itself; this style has vanilla built-in. Because of the vanilla, this style of vermouth plays especially well with the significant caramel components and bold flavors of bourbon and straight rye whiskey.

Antica Formula is a highly-regarded product first introduced in the 1990s. Antica Formula is an example of the "vermouth alla vaniglia" style: a red vermouth with added vanilla flavoring and sugar to balance. Note: Antica Formula is based on an old recipe, but it is not Carpano's original vermouth recipe.

Dolin Blanc

Chambery Blanc

Colorless sweet vermouth style invented by Chambéry producer Dolin, subsequently reinterpreted by many other producers. Dolin blanc has Appellation d' Origine designation. The blanc style is frequently generalized as more herb-centric and less spicy than Torino-style rosso vermouth. Note that popular “bianco” vermouths from Italy were, one way or another (directly or indirectly) inspired by Dolin, but evince different priorities.

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Marseilles Dry

Provençe, France developed its own successful vermouth tradition in the early 19th Century, possibly beating the Italians into the export business. There, the vermouth was both for drinking and for use as a cooking ingredient, such as for fish sauces. While there once were various producers in Marseilles able to take advantage of the local port for export, those products disappeared long ago as the style focused on what was its first and now its only representative: Noilly Prat (produced for nearly its entire history quite some distance down the coast in Languedoc, in a town called Marseillan).

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Imbue
Atsby Amberthorn
Atsby Armadillocake

New World/Western Dry

Nascent style of contemporary vermouths from the United States, principally from small artisanal producers in the West Coast wine industry. American wineries actually have a history of producing their own vermouths, although in the past these products were largely positioned as cheaper domestic alternatives to imported product, and due to market conditions in the latter part of the 20th Century, the number of these domestic producers dwindled drastically. In recent years, some small wineries have taken a fresh look at the vermouth market and began developing products that aren't imitative of European products and—consistent with the contemporary Slow Food and locavore movements—focus on regional botanicals. Notably, these new American vermouths do not tend to include wormwood amongst their botanicals, partly because wormwood is not required in the American legal definition of vermouth and partly because including wormwood raises the risk of running afoul of bureaucratic thujone regulation enforcement. These new products are very much doing their own thing and none of them should be assumed to be drop-in substitutes for any of the European vermouths.

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Modern

Unprecedented contemporary extensions and innovations of vermouth.

Perucchi Rojo
Perucchi Blanco
Perucchi Extra Dry

Yzaguirre Rojo
Yzaguirre Blanco
Yzaguirre Rosado
Yzaguirre Rojo Reserva
Yzaguirre Blanco Reserva

Yzaguirre Dry Reserva
Yzaguirre Seleccion 1884

Spanish Vermouth

Spain has had a small vermouth tradition “flying under the radar” at least since the late 19th Century. We’re still waiting for details, but initial indications are that a few transplants from Torino may have brought their vermouth tradition to northern Spain where they reinterpreted it through the local wines. As far as we can tell, no Spanish vermouth was ever imported to the United States prior to 2009, but we’re delighted to now have some examples of this distinct tradition

More

Vermouth 101 — an overview

Mixed drinks featuring Vermouth & Quinquina

Vermouths by Brand

Quinquina by Brand


martin

Special thanks to Eric Seed, Romée de Gorianoff, Alexandre Vingtier and Carl Sutton for their invaluable assistance on this project. Otherwise, the individual to blame for this site is Martin Doudoroff, a New York City cocktail enthusiast driven to this sort of folly from time to time.

Corrections, augmentations and general feedback, particularly from vermouth and quinquina producers, are all welcomed at martin@mixologytech.com.

Creative Commons LicenseThe text and original images of Vermouth 101 is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. Bottle and label photography employed on the site are not covered by this license, belong to the brand-holders in question and are protected by copyright law. When in doubt, ask.

Vermouth 101 was edited by Martin Doudoroff, inspired by preceding work by Martin Doudoroff & Ted Haigh. All trademarks and intellectual property employed in discussing brands belong to their respective owners.